this post was submitted on 21 Jul 2026
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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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Such is subscriptions. They all go down this path.

Increase in price, reduce features, add more tiers and more options to pay, and reintroduce ads. The reintroduction of ads is the latest in YouTube Premium in the form of Premium Lite where it only does it on some videos and on music. These memberships have been a thing for a few years now.