this post was submitted on 09 Jul 2026
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The running industry really really wants it to be a social activity, because then it's an avenue to sell more stuff.
They are investing heavily in run clubs and influencers to try to make it a more social activity. If you run with people, you'll probably do it more often, which is good, but you'll also spend more on races, burn through more shoes, and probably spend more money on peripheral gear.
Yeah, it's a marketing thing. You see someone with some fancy fitness tracker and get one too, all your friends use Strava, so you use it too and maybe even pay for premium and so on.