this post was submitted on 27 Jun 2026
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bb died because its product got cheap, then it got stale
i worked for verizon wirless in bbs heyday until their collapse to the iphone
apps were not the issue because they didn't have the hardware to support them
palm went the same way before them
suits just can’t help themselves cutting quality into the ground, refusing to invest in future tech
apple is literally doing the same thing now, it’s just there is no real competitor in quality or innovation atm, only price and control and google just threw apple a huge bone chasing their own walled garden
BB died because they came too late to the App 'fad' and stubbornly refused to support independent app development until it was too late and they had already lost.
Their Playbook used the QNX system. Too little too late.
they never had the hardware to support the app
even if they day 1 pivoted to supporting said apps bb had no way to make them feel good
As someone who worked there in product management we were late on both the hardware and support for apps along with our reluctance to adopt cameras when the iPhone first launched. We doubled down on being business friendly but it turns out businesses wanted the same features that gave Apple instant success in the consumer market. Those were crazy fun times - that’s what brought me to Ontario and kept me in Canada. A lot of smart underutilized people still living in Waterloo Region who were part of it.
makes sense, i remember how fast it moved from LG Dare trash touch screen to 1st gen iphone