this post was submitted on 13 Jun 2026
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[โ€“] Zorque@lemmy.world 19 points 1 day ago (1 children)

I mean, it's been going on far longer than 20 years. It's just been more directly relatable to how women's appearances have been critiqued since 'metrosexuality' was a trend a couple decades ago.

Yes. I specifically mention 20 years because that is roughly where Neutrogena said at a shareholder meeting that their goal was to addict boys and men to their products like they have to girls and women.