this post was submitted on 12 Jun 2026
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After a long trip through the Dakotas, I despise Wall Drug with all my heart
I've never heard of them before. What makes you hate them so passionately?
On day 3 of an east to west trip on I-90, you cross into South Dakota at Sioux Falls. South Dakota is made up of beautiful rolling small hills and plains as far as the eye can see. You admire these for the first hour or so, but you get used to it. The scenery fades into the background, and the only things that break the monotony are the billboards. Hour 1: Wall Drug,400 miles. Wall Drug 380 miles, Wall Drug free ice water. Wall Drug 350 miles Hour 2: Wall Drug, can't miss! Wall Drug 325 miles Hour 3:Wall Drug,Just 250 miles! Wall Drug, pride of South Dakota. Wall Drug 225 miles ahead! Hour 4 Hour 5 On and on and on, interrupted by the occasional pro-life ad and antique car collection
I left some of my sanity on that road, I place Wall Drug as majority to blame. I could wax poetic about it being a monument to commercialism for the sake of itself, but I won't give it the dignity. I don't care if they have a horse-sized jackrabbit statue you can take your picture riding. I hate it, and I always will
So valid and I totally get it. I've seen a few places that have the same sort of problem.
There's like a million billboards for it, for one. (I think it's kinda fun but it is legitimately the only thing around)