cross-posted from: https://lemmy.ml/post/48547220
https://help.steampowered.com/en/faqs/view/78E3-7431-1E88-AD59#retailers
Can I purchase Steam Gift Cards at retailers?
Yes, but only for a limited time.
We introduced Steam Gift Cards to retail stores back in 2012, and added the digital program in 2017. Unfortunately, scammers use gift cards from major brands like Steam to take advantage of all people all over the world.
We’ve responded to gift card scams over the years by taking a number of actions to protect customers, including:
- Working with retailers
- Working with law enforcement
- Making changes to the cards, including adding a prominent scam warning
- Limiting redemption to be in the currency of your Steam wallet
- Limiting availability of cards
- Removing cards from sale when we observed abnormal activity
As we have continued to put more and more restrictions in place, scammers have adapted. They continue to have an impact on Steam customers and other unsuspecting individuals. So we've made the difficult decision to end the Steam Gift Card program at retail stores.
As Steam Gift Cards run out of stock at retail locations, we will not be restocking them. We expect all retailers to be out of stock by the end of 2026. Though we will no longer be selling physical gift cards, you will still have the ability to use your existing gift cards on Steam whenever you choose, subject to local laws.
We also continue to offer Steam Digital Gift Cards, and are working to make this an even better experience. Guest checkout, which we added last year, is another way for family members and friends to gift Steam users with a digital card anytime.
You can learn more about gift card scams here.
1] Makes sense, just in general.
2] Makes more sense, when these gift cards are a part of the case they're currently fighting in New York.
If the gift cards ... stop physically existing as potential 'money'... well then that somewhat weakens the idea that Valve is pemitting the proceeds of alleged gambling to be functionally redeemable as a valuable physical object / semi-money.
Another whole big angle of the New York AG's case is that Valve has just known the secondary market for Steam Items and Steam Giftcards exists, and has done nothing about it.
They've previously countered that they take secondary markets seriously and have put a considerable deal of effort into finding and shutting those down, and well now, if they're also just pulling the plug on physical cards, that further makes them look like they're not just belligerently and openly refusing to comply with the law.