Steam Hardware

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Steam is ending the physical Steam Gift Cards at retailers! (lemmy.ml)

submitted 4 days ago by thingsiplay@lemmy.ml to c/steamdeck@sopuli.xyz

40 comments fedilink hide all child comments

cross-posted from: https://lemmy.ml/post/48547220

https://help.steampowered.com/en/faqs/view/78E3-7431-1E88-AD59#retailers

Can I purchase Steam Gift Cards at retailers?

Yes, but only for a limited time.

We introduced Steam Gift Cards to retail stores back in 2012, and added the digital program in 2017. Unfortunately, scammers use gift cards from major brands like Steam to take advantage of all people all over the world.

We’ve responded to gift card scams over the years by taking a number of actions to protect customers, including:

Working with retailers

Working with law enforcement

Making changes to the cards, including adding a prominent scam warning

Limiting redemption to be in the currency of your Steam wallet

Limiting availability of cards

Removing cards from sale when we observed abnormal activity

As we have continued to put more and more restrictions in place, scammers have adapted. They continue to have an impact on Steam customers and other unsuspecting individuals. So we've made the difficult decision to end the Steam Gift Card program at retail stores.

As Steam Gift Cards run out of stock at retail locations, we will not be restocking them. We expect all retailers to be out of stock by the end of 2026. Though we will no longer be selling physical gift cards, you will still have the ability to use your existing gift cards on Steam whenever you choose, subject to local laws.

We also continue to offer Steam Digital Gift Cards, and are working to make this an even better experience. Guest checkout, which we added last year, is another way for family members and friends to gift Steam users with a digital card anytime.

You can learn more about gift card scams here.

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[–] thingsiplay@lemmy.ml 21 points 4 days ago

Back when the original Steam Deck came out, I was purchasing Gift Cards for 500 Euros in my local shops. They all had a limit to how much I could purchase in one shop, so I had to wander around to get more in smaller chunks. To my surprise they told me because of scams, and I looked at them with a side eye not believing and not understanding.