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"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
(www.gamesindustry.biz)
this post was submitted on 05 Jun 2026
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Technology
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There are 2 groups. Retired "gamers" who will just keep playing what they have for their entire life.
Then there forced retirees like my grandmother. Dementia'd to holy fuck, and the arthritis has her hands looking like claws.
But they are making games for her.
AARP has a long list of games, and all the leaderboards resets everyday at midnight.
My grandma has an alarm to get up at midnight to go play the games on AARP.com so she can be #1. Every night. She loves being #1 nationally ranked.