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this post was submitted on 29 Sep 2023
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Yeah. And that's fine.
Cost is a concept in retail that gets manipulated a lot. In my previous example there is no way the actual "cost" of the USB cable was $2. When you factor in employees, rent, bills, logistics, customer service, etc etc the cable was likely more like $5. Best Buy made have paid $2 for that cable, but the actual cost to sell it, taken as a whole, was more like $5.
That other $3 is essentially what Amazon is making. If you sell on Amazon they build and maintain the website, logistics, warehousing, etc etc. You can create an online store and have exactly 0 employees or logistical infrastructure. Amazon has spent literally billions and billions of dollars building all of that.
Amazon is the mall Best Buy is paying rent too. It's not a store itself but overhead the store pays.
To use your example if the cost of the cables is $2 and the selling price is $20, Amazon's rent is $10 of that. Leaving $8 as Best Buy's profit margin.
Exactly. Amazon is essentially running a huge chunk of a retail business for their customers, the people buying and selling products. The reason you pay these fees is so you don't need to run a website, build and maintain warehouses, pay staff like HR, etc etc