this post was submitted on 17 May 2026
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The article touches on a bunch of valid points, but re the headline, I don't really think that a failure to generate excitement about AI integration into Windows 11 is because they missed the boat. It's because they're shoehorning it into places it doesn't belong.
They have the ability to make it useful. Ethical concerns aside, GitHub Copilot is as good as any AI development assistant, and better than most. Hopes that they'd gain ground with Bing would have needed them to be way ahead of the curve (and for AI search result summaries to be more useful than the top results, which they rarely are).
But for Copilot to be useful in the desktop environment, it needs to be there quietly in the places it's needed. Improve your help tools, make Grammarly irrelevant, infer document context to make search better. Don't rename half of your products "Copilot", don't put flashy buttons in every app, just use the benefits of applied AI to improve your products.
Oh, and make it optional, for fuck's sake. If I don't feel like I have control over my OS any more, I'm not likely to stick around when other options are available.
The entire "AI" wave (and I use quote to distinguish it from what was previously called AI and from ML in general) was almost entirelly hype driven by greed, not just from run-of-the-mill grifters and speculative investors, but also ultra-rich types and gigantic companies.
As I see it, Microsoft went at pushing it in Windows in exactly that spirit - ultra-greedilly, insanelly and almost desperatelly pushing in any way they could think of no matter how maladapted for as fast as possible public adoption of "AI" to quickly go from investment stage to the cash-out stage.
The spirit of a grifter burning previously built up name and goodwill to push their own "coin" as hard as possible to cash out of it before people figure out it's all a con, not the well thought out roll-out of a long term strategy of a dominant company.
The whole thing feels like MS being used as a vehicle for a giant grift (curiously, kinda like the Trump presidency).
The entire "AI" wave (and I use quote to distinguish it from what was previously called AI and from ML in general) was almost entirelly hype driven by greed, not just from run-of-the-mill grifters and speculative investors, but also ultra-rich types and gigantic companies.
As I see it, Microsoft went at pushing it in Windows in exactly that spirit - ultra-greedilly, insanelly and almost desperatelly pushing in any way they could think of no matter how maladapted for as fast as possible public adoption of "AI" to quickly go from investment stage to the cash-out stage.
The spirit of a grifter burning previously built up name and goodwill to push their own "coin" as hard as possible to cash out of it before people figure out it's all a con, not the well thought out roll-out of a long term strategy of massive company guaranteeing their Future.