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GameStop makes $55.5bn takeover offer for eBay (www.bbc.com)

submitted 3 months ago by MashedHobbits@lemy.lol to c/world@quokk.au

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[–] darkangelazuarl@lemmy.world 2 points 2 months ago (1 children)

They are literally buying the brand recognition with money in this proposal.

[–] Tango@piefed.ca 1 points 2 weeks ago* (last edited 2 weeks ago)

Touché. However what I mean is that building a brand isn't something that can be guaranteed simply by spending money. GameStop could spend several billion advertising themselves as an Amazon alternative and it still might not take. Whereas the eBay brand is well established. I suppose I should have said "the kind of brand recognition that money alone can't build".