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submitted 1 year ago* (last edited 1 year ago) by astromonkey9@lemmy.world to c/reddit@lemmy.world

Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.

Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.

The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.

edit: updated link to old.reddit.com

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[-] shasta@lemm.ee 2 points 1 year ago

Indeed, I used the free version of RiF for years and only found out there was a paid version available when they announced they were sitting down. I bought it in their last month of operation because they deserved it.

this post was submitted on 27 Sep 2023
550 points (98.6% liked)

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