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I guess it's not fundamentally different from a book shop becoming a cloud computing giant ... but man, "Lidl cloud" doesn't exactly scream "quality product", y'know?
There is no "Lidl cloud", that's just the usual braindead framing.
The Schwarz Group is the 4th biggest retailer by revenue globally, so having their own subsidiaries for waste management and recycling and for IT infrastructure is just natural.
And yes, that's how AWS happened, too. In-house IT infrastructure to support your retail operations.
TIL they also run Kaufland, and now I no longer wonder why they are asking the top retailers!
As a dude working in an IT team for a retail related business, yep, that was our management's thinking too.
Outsourcing the IT from a different company was both more expensive AND terrible quality.
It's not lidl cloud, it is stackit
It should be called Lidl Cloud because not being little is the simple irony I need in these times.
Considering the amount of money they're making, i'd argue their business model itself is actually a quality product.
That's not exactly what you'd look for as a customer.
Though TBF, German discount supermarkets generally have good price-performance, I buy cheap store brands all the time, too.