this post was submitted on 22 Apr 2026
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Funny part is that we are likely 3 generations into this comic now. I was told the same thing 25 years ago more or less, and have been largely powerless to do anything. If anything the situation has been normalized. I see massive waste in modern consumer goods for example, with zero concern that the production of those goods is also contributing to climate. Like hell, the state of refrigerators today is wild with people replacing them within 10 years as if that is normal.
Yeah, my mother said the same thing when I told her that I was worried about climate change when I was a teenager. I'm now deep into my 40s and, the thing is, I don't think my generation has even had a chance to try to fix things yet. According to UK government data, the average age of politicians has been 50 since 1979. Our prime minister is 63 and the walking corpse over in America is 79.
What is my generation supposed to do, exactly, when the boomers are so determined to hold onto power? Drives me mad.
Not only do we feel powerless, we are pushed into buying more shit over and over even when we know it is doing the opposite of helping. Whenever there is push back, we get green washing. The climate blame is put on the everydood when all the effects and decisions are from the companies that sell you everything.
An example I always end up thinking about is the change of grocery bags. We went from paper to plastic due to the environmental impact of massive paper mills needed. Plastic was sold on the idea it can be recycled. Plastic bags can be recycled but it takes a method involving a "cold" press as the thin bags will just burn up using standard methods. No bags get recycled as there is no money in it, bags end up in landfills. Plastic bags then become seen as an environmental issue and places start banning them. Replacements are sold in stores now claiming they are being "green", but the options range from paper (so same issue from years ago), "reusable" heavy plastic bags that are also not recycled and use the plastic of 100s of regular plastic bags, cotton bags that need to be used about 90 times to offset the production of the bag (and we don't see use on average get to that) or plastic totes that although very durable use the plastic of 1000s of bags worth. None of these solutions make a tonne of sense but the fact that "single" use plastic bags where super efficient never even comes up, the same people who put them in landfills are still around not recycling while they sell us on solutions that don't really do anything overall. You could have just made the single use bags biodegradable, or pushed reusable bags into not being so hyper finished (the impact of a "nice" cotton bag vs a hemp bag is like night and day) but this way you can sell branded bags to people you used to give free bags to.
The whole thing is frustrating since even my example above is just a red herring over all anyway. The plastic use overall has not gone down from the banning, its gone up. Plastic is still getting in landfills and oceans at an ever increasing rate, and although the blame is often put on the everydood its rarely them that has a say in it. We greenwash everything and then keep doing the same shit, and it has gone on long enough that we can have generational conversations on the subject.
Not to mention the cultural shift of having things that last and passing them down (or at least passing them to someone) to now cheap and low-quality things that need frequent repurchasing. The climate effects of an item that's passed down for a century are much smaller than even "environmentally friendly" item that lasts a few years.