Both are difficult. Microsoft had most money in the world for a long time and never managed to have a barely decent R&D. The only decent internal "original" product was probably c#, that is still a copy of java. The problem is companies focused on making money prefer paying external companies to take the risks of innovation, and eventually buy them. It is the same for big pharma companies. When MBAs are in charge, innovation stops, because MBA fundamentally do not understand it. On the other hand innovation-focused companies struggle to make money, because they don't understand customers and market.

Google tried to put itself in the middle, a 3rd way, but on the long term money people won, and left the innovation part as those companies that display an original Leonardo's notebook in the entrance of their offices. It became a prestigious token to show around.

They need to evolve going back in time, otherwise there's a real risk for them.