this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 3 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] GamingChairModel@lemmy.world 1 points 2 days ago

Education and enterprise still have a need for a lot of group-managed laptops. Not all of them will be power users, either. Some of them won't even have sophisticated IT departments (thinking about elementary schools and the like where their IT needs might not run very high).

I agree that we're probably seeing the waning days of the casual laptop user who administers their own system as an independent device. Everyone will either be further up the enthusiast/power user ladder or will have switched to phones and tablets.