this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 3 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] GamingChairModel@lemmy.world 2 points 1 day ago

I’m glad the MacBook neo is only 8gb. That means they have to support it as a usable low-end target.

This is huge. Apple has traditionally supported its laptops for at least 5 major OS versions and 2 more years of security updates, so they're essentially telling us that the MacOS version they release in 2034 will not require more than 8GB of RAM to function is gonna be a good thing for all users, who will mostly presumably have much more memory available.