this post was submitted on 11 Mar 2026
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223
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 2 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] GamingChairModel@lemmy.world 1 points 1 day ago

Macbook build construction (ever since they've moved off the plastic entry level Macbook to all aluminum for all their models) is really solid but not necessarily rugged. The hinges and ports seem to hold up better than a lot of other devices from HP and Dell or whoever, but some models are more susceptible to drops, dust/sand, moisture, etc., than the solid construction would lead you to believe.

So it depends on use case. I think they hold up very well to normal indoor use, for many years, but might not be the ideal device for clumsier people or those who might be routinely using it outdoors or in more rugged environments.