this post was submitted on 11 Mar 2026
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187
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] boonhet@sopuli.xyz 2 points 6 hours ago (1 children)

Okay I don't think you've actually used MacOS lol

[–] Fizz@lemmy.nz 1 points 5 hours ago

Ive got a stack of them right next to me. I work on them regularly. I know older versions of macOS are lean but Tahoe and Seqouia are noticeably heavier. Its not a problem because the devices running them have 16gb+ of ram. But I'm worried 8gb will impose contains on usage. I know it'll do basic stuff like run a browser but i think people are overestimating how capable this device will be.