this post was submitted on 11 Mar 2026
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219
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 2 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] rekabis@lemmy.ca 1 points 1 day ago

That may be the case, but the most irritating thing is that thy fill all available spots with the lowest-capacity chips that meet the requested provisioning spec, instead of taking the requested provisioning and using the fewest higher-capacity chips needed to meet the provisioning spec. The latter, at least, would leave spots open for an authorized repair location to manually solder on more approved chips of compatible spec.