it scales with size. local companies with more than just a few employees can expect to pay four digits a year. looking at their website they even have a fee to apply lol ('may be waived in some regions', meaning it's charged anywhere it's legal to charge an application fee)

other concessions such as in this post's title, they have to agree to handle customer complaints within BBB's terms (the specifics of which i'm not privy to).

the reason they really strike a nerve in autistic online communities though is that they've committed the cardinal sin of offering a rating service where the rating isn't really about them, the consumers, but how good they are to the BBB. so does an F grade mean they have terrible customer service and a history of fraud or does it mean they wouldn't fork out for a membership? maybe bucees is an ass backward business of hucksters but the rating doesn't actually indicate that.

[–] TrickDacy@lemmy.world 0 points 1 day ago

Thanks for this. I get it now. I think my opinion is now that it's overall a good thing we have BBB against big companies, but they're also themselves sort of shady and probably treat small businesses like trash pretty often.