this post was submitted on 11 Mar 2026
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The TVs absolutely have automated content recognition. They use Unruly and nexxen.
https://web.archive.org/web/20250122111405/https://unruly.co/vidaa-partnership/
https://nexxen.com/nexxen-vidaa/
I also stumbled across a diagram lately that showed how this data eventually flowed into displaying ads for medical products. The size of this platform behind the scenes would be huge.