this post was submitted on 23 Feb 2026
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[–] Hapankaali@lemmy.world 3 points 2 hours ago (1 children)

You're missing the point, and not comparing apples to apples (influencers are only a small segment of the ad market; public broadcasters do much more than report news).

Yes, those €8 billion could be spent more effectively from the perspective of tackling fascism by stooping down to their level and flooding the waves with propaganda against fascism. This is not the situation we should want.

As long as public media remain committed to (trying to) reporting in a balanced way - as they should! - it can never compete with fascist propaganda that is not afraid to willfully lie. It is the fascist propaganda that must be tackled at its root.

[–] plyth@feddit.org 1 points 6 minutes ago

influencers are only a small segment of the ad market

They are:

Der deutsche Werbemarkt wächst 2025 um knapp 5 Prozent auf 30,9 Mrd. Euro Netto-Werbeumsatz.

The quoted number above should be their share.

Yes, those €8 billion could be spent more effectively

Must be spent! By law that's why they are collected. Not spending them on political education is the first step towards propaganda.

flooding the waves with propaganda against fascism. This is not the situation we should want.

That's not the best way to handle it. Truthful education would have prevented the current situation.

As long as public media remain committed to (trying to) reporting in a balanced way - as they should! - it can never compete with fascist propaganda that is not afraid to willfully lie.

Balanced is already giving an equal share to lies. They have to tell how it is. If people trust them then lies lose their power.