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Amazon Plans Commercial Breaks for Prime Video
(variety.com)
This is a most excellent place for technology news and articles.
Huh, I didn't know there was a specific term for it. I just know similar things happened with the early rail and oil industries. When there's so much competition in a market the only way you can corner it by offering more than your competitors for less. Once you box out your competition, buy them out, or out last them you, can actually start making returns.