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Wendy's closes US restaurants and focuses on value to turn around falling sales (apnews.com)

submitted 2 days ago by MicroWave@lemmy.world to c/economics@lemmy.world

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Wendy’s is closing several hundred U.S. restaurants and increasing its focus on value after a weaker-than-expected fourth quarter.

The Dublin, Ohio-based company said Friday that its global same-store sales, or sales at locations open at least a year, fell 10% in the October-December period. That was worse than the 8.5% drop expected by analysts polled by FactSet.

U.S. same-store sales fell even further in the fourth quarter. Wendy’s said late last year that it planned to close underperforming U.S. restaurants, but it gave more details about those closures Friday.

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[–] BarneyPiccolo@lemmy.today 1 points 1 day ago (1 children)

Wendy's biz improved when they introduced their Biggie Bag selections, which was the best fast food option out there. Then everybody copied it, and Wendy's market share slipped.

[–] Notyou@sopuli.xyz 3 points 1 day ago (1 children)

They took the good deals off the app too. Now it's not even worth to use any deals most of the time. Sonic has/had (idk if it's still there) a $6 double cheeseburger combo and that's probably the best deal around me.

[–] Rooster326@programming.dev 1 points 1 day ago

There are a significant percentage of consumers who will never look at your app.

Those are the people who aren't buying.