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Wendy's closes US restaurants and focuses on value to turn around falling sales (apnews.com)

submitted 19 hours ago by MicroWave@lemmy.world to c/economics@lemmy.world

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Wendy’s is closing several hundred U.S. restaurants and increasing its focus on value after a weaker-than-expected fourth quarter.

The Dublin, Ohio-based company said Friday that its global same-store sales, or sales at locations open at least a year, fell 10% in the October-December period. That was worse than the 8.5% drop expected by analysts polled by FactSet.

U.S. same-store sales fell even further in the fourth quarter. Wendy’s said late last year that it planned to close underperforming U.S. restaurants, but it gave more details about those closures Friday.

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[–] Ashenlux@lemmy.blahaj.zone 18 points 15 hours ago (2 children)

Not surprised. There prices are absurd at this point, and the quality of the food has been going down for years. I used to love there spicy chicken sandwich. But then the quality started to drop. At first it was just a bad sandwich every now and again, but the ratio of good sandwich and bad sandwich slowly got worse until I finally decided I had had enough. Haven't been back to Wendy's in about a year at this point. And their fires are decent when fresh, but quickly become worse as they get lose their freshness.

[–] ieGod@lemmy.zip 3 points 4 hours ago

I know! They dumped the grilled chicken, at least in Canada, which had the best macronutrient allocation of all fast food sandwiches. That probably doesn't mean much to most but for me it was a perfect cheap post workout meal for years. RIP.

[–] skip0110@lemmy.zip 5 points 5 hours ago (1 children)

I also used to get the chicken sandwiches (spicy, or asiago) pretty frequently. Like once or twice a month, but pretty consistently from like 2010-2019. The few times I've been since 2021, the price went up and the chicken cutlet (which used to be really thick, and real chicken breast, usually hot and juicy too) was thin, and full of mystery meat. And the price was higher. That sandwich used to fill me up, and now its just a few bites.

Well, I haven't been back. And I'm not going back, regardless of how many changes they make, because I discovered my local pizza shop has a nice chicken sandwich that's like $2 more but many times bigger and tastier.

[–] Ashenlux@lemmy.blahaj.zone 1 points 5 hours ago

A Culvers opened up near me, and that is where I have been getting my spicy chicken sandwich fix. It's so much better, and it just about the same price as Wendy's. I should try to find more local non-chain options though.