79
Highguard Developer Makes Layoffs Affecting "Most of the Team", Two Weeks After Launch
(thisweekinvideogames.com)
this post was submitted on 12 Feb 2026
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Should've spend the money making and refining the game instead of giving money to Geoff just to say this
They did not give money to Geoff. It was Geoff's personal decision to include it in the end.
But besides that, I find it incredible sad that so many people hate this game, just because it was shown at the last in the show... That's a bit unfair to hate a game based on that. Later people played it and it wasn't that good either, but they addressed the issue. Still sad what happened to the game...
Marketing is extremely important for a game's launch because it's the only opportunity for a game to make a first impression and set expectations, and to gain player goodwill. When an announcement trailer is presented as the final spot on TGA, the audience expects a game worthy of that spot. Geoff did the game no favour by doing that, or by doubling down on twitter. They've cocked up the marketing and ruined player goodwill that may have caused some people to overlook the product's multiple issues on release.
Coming back from that takes a lot of fucking effort (see: No Man's Sky), which they're obviously unwilling to give, so why would players waste their time for the promise of a better game? Highguard is a failure of design, a failure of management, and a failure of marketing; and I'm not at all sad that it's getting flushed down the drain.
It sucks that the first to feel the effects of this entirely predictable failure are the workers.
That sounds a bit conflicting... People remember their first impressions. Probably even apply for refunds and don't intend to try again. The rest of us weren't really interested to begin with, I guess.
I mean, I don't doubt that some people are shallow enough that they hate it for only that reason, but I don't believe most people hate it for that reason alone.
Personally I just found it an underwhelming final trailer. But I don't like PvP games, so that's not surprising that I'd be underwhelmed.