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Solo indie marketing strategies that actually work? (lemmy.world)

submitted 5 days ago by nick_ocb@lemmy.world to c/gamedev@programming.dev

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Any good strategy for solo indie marketing? Building a game is one thing, but getting eyeballs on it without a publisher or marketing budget feels like shouting into the void. What's actually worked for you?

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[–] jaaake@lemmy.world 3 points 4 days ago

https://gdcvault.com/play/1034535/Independent-Games-Summit-It-s

This is a joint talk with Dana Trebella and Derek Lieu about this exact subject from their professional perspectives (indie marketing and trailer editor, respectively). They both have multiple talks over the years where they explain different aspects of their day to day work. Taken as a whole, it's a solid crash course on DIY marketing.

Another talk more focused on finding your messaging: https://www.gdcvault.com/play/1025673/More-Feelings-Fewer-Features-Showcasing

If written articles are more your jam: https://www.gamedeveloper.com/marketing/how-to-market-a-game-an-introduction-to-game-marketing