"Buck a beer, folks!"
Make various other vague promises and shallow plans.
Announce feel-good statements with no policy to back it: "We believe in strong Canadian [insert who you're talking to]"
Use this to answer any question you don't want to actually answer.
"We'll make the government more efficient by cutting taxes and waste!"
Talk about the opposition party, their leader and their policies with a scowl, more than about your own policies.
Shut the extremist MPs and MPPs up, best you can.
Avoid acknowledging xenophobic movements that form a significant part of the party's voter base. Don't disinclude them when talking about vague ideas like "common sense". ;)
Wait to announce corporate enrichment schemes, environmental destruction and freedom restricting (for women, transfolk and the poor) policies until after you are elected.