this post was submitted on 02 Feb 2026
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Yesterday, Google announced Project Genie, a new generative AI tool that can apparently create entire games from just prompts. It leverages the Genie 3 and Gemini models to generate a 60-second interactive world rather than a fully playable one. Despite this, many investors were scared out of their wits, imagining this as the future of game development, resulting in a massive stock sell-off that has sent the share prices of various video game companies plummeting.

The firms affected by this include Rockstar owner Take-Two Interactive, developer/distributors like CD Projekt Red and Nintendo, along with even Roblox — that one actually makes sense. Most of the games you find on the platform, including the infamous "Steal a Brainrot," are not too far from AI slop, so it's poetic that the product of a neural network is what hurt its stock.

Unity's share price fell the most at 20%, since it's a popular game engine. Generally speaking, that's how most games operate: they use a software framework, such as Unity or Unreal Engine, which provides basic functionality like physics, rendering, input, and sound. Studios then build their vision on top of these, and some developers even have their own custom in-house solutions, such as Rockstar's RAGE or Guerrilla's Decima.

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[–] sp3ctr4l@lemmy.dbzer0.com 67 points 14 hours ago* (last edited 14 hours ago) (4 children)

Roughly an average 10% drop in major gaming stocks, because a plagiarism machine can produce one minute of 720p, 24fps 'gameplay' at an absolutely astounding compute cost.

These people are all fucking idiots.

Therr is no universe where this even makes sense under a 'a games are streamed' paradigm.

This is like 100x to 100,000x the cost in hardware and energy, to produce a minute.

Do these fucking idiots think a game can just be wholly reinstantiated every single minute?

It actually would have made more sense to fine tune an LLM to interface with an API layer for Unity or something, to just... you know, produce an actual game?

Call that the uh, the processed training data/output condensed into a distilled an efficient piece of software.

I truly cannot comprehend the mind numbing level of stupidity on display here.

If that much investor money can be swayed by this utterly pitiful demonstration, then all these game stocks deserve to go to near 0, because clearly the people in charge (the investors) understand literally nothing about video games.

This is utterly asinine.

What happens if/when all of the plagiarised games start suing Google for IP infringement?

How is everyone involved at every step of this so utterly mentally impaired?

[–] mad_djinn@lemmy.world 6 points 5 hours ago (1 children)

the more mentally impaired you are the more susceptible you are to chasing gains

[–] sp3ctr4l@lemmy.dbzer0.com 2 points 3 hours ago* (last edited 3 hours ago)

...j-just... just gimme s-s-some gains bro, I need more GAINS!

I NEEED LINE GO UP!

I NEED IT BAD, MAN!

... you g-got any gains bro? P-please!

[–] fodor@lemmy.zip 3 points 6 hours ago (1 children)

Basically you don't understand. Investors sell when they think the companies will fuck shit up. That could be because they think the product is obsolete, or it could be that they think manglement is going to do dumb shit. Take your pick. Remember, it's gambling about the future, not about what's right or reasonable.

[–] sp3ctr4l@lemmy.dbzer0.com 1 points 3 hours ago

Try to apply that logic to any of Elon's stocks.

Like, I generally agree with you, but... no one can possibly do any kind of analysis on TSLA, and Elon, and conclude anything other than:

Everything about this is completely insane and makes no sense.

Oh hi I'm Elon Musk, my car company only exists because of tax credits for EVs, and I just spent a squagillion dollars to elect a guy who will cancel those.

Oh, also, we build C3POs now, not cars.

Even though they're decades behind already existing humanoid robots.

Also, please given Elon a squagillion dollars, to incentivize him to keep performing his super duper CEO magic.

... fucking what? He's an actual madman, not a suave and calculating Bond villain, he's a fucking lunatic!

... Does any of this not qualify as 'management is going to do dumb shit?'

(also i am not sure if 'manglement' was an intentional joke or unintentional misspelling, but that will now be the word I am using in place of 'mismanagement', hahah!)

[–] omarfw@lemmy.world 6 points 7 hours ago (1 children)

How is everyone involved at every step of this so utterly mentally impaired

Most of the shareholder oligarchs who own our economy are lead poisoned boomers and this is all just their way of competing with each other for the top spots on the forbes richest people list.

[–] sp3ctr4l@lemmy.dbzer0.com 2 points 3 hours ago

... Yeah... yeah.

Yeah that pretty much is the actual answer.

[–] ThomasWilliams@lemmy.world -1 points 12 hours ago (1 children)

The expert systems that the console manufacturers supply to developers can already do this sort of thing.

[–] sp3ctr4l@lemmy.dbzer0.com 5 points 12 hours ago

... I didn't downvote you, but uh, no, I really don't think they can.

I think you are confusing an semi-automable asset pipeline that adheres to various kinds of standards for... a whole lot more than that.

I'd really like to see any evidence that what you seem to be describing actually exists.

Because if it does, and is or has been in widespread use for any amount of time prior to now... well very broadly, it would seem to be hurting more than helping things.