Marketers and their bots have been using reddit to hype up brands. No wonder Reddit feels like shit these days.
this post was submitted on 02 Feb 2026
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It's a grift, but it's extra steps. It's not about affecting the experience on reddit, but for AI users. They use reddit to plant answers, which AI then trains on and regurgitates later.
Eventually the reddit thread would probably balance out, and incorrect information should get downvoted and replaced by corrections from people who know better. However AI might not account for this and could still spit out the planted information. It's this delicate manipulation that this LinkedIn Lunatic is bragging about here.
This seems optimistic.
So it's more of a circle jerk for people who can't provide anything useful and have to pretend they have value. Seems like it's just putting more effort into not working than just doing the work itself.