this post was submitted on 29 Jan 2026
550 points (96.9% liked)
Funny
13307 readers
1707 users here now
General rules:
- Be kind.
- All posts must make an attempt to be funny.
- Obey the general sh.itjust.works instance rules.
- No politics or political figures. There are plenty of other politics communities to choose from.
- Don't post anything grotesque or potentially illegal. Examples include pornography, gore, animal cruelty, inappropriate jokes involving kids, etc.
Exceptions may be made at the discretion of the mods.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I can’t believe someone would see this and go “Hahaha, man, Chili’s DOES sound good” and then go to Chili’s.
I have to imagine the vast majority of people see this, have a lil chuckle, maybe toss it an upvote, and continue on with their day. Or just ignore it all together
Well sorry to tell but you're a little naive.
Nobody expect you to directly buy a product because of an ad. Ever noticed how most ad don't even mention or show the product they're selling?
The idea is to create associations in your brain. Something perceive as positive + brand name is always a plus value for the brand. A "lil chuckle” is exactly what they aim for.
A post like this going viral is probably more valuable for a fast food chain than a multimillion dollar ad campaign.
Funny cause I had almost the same discussion last week, in a similar post. And will probably have it next week when a young woman who just broke up with her boyfriend will write a wholesome review about getting offered free fried chicken by the manager of fast food restaurant when they realized they both have a goldfish name Billy. https://sh.itjust.works/post/53828922
Joke's on them, even my subconscious won't remember which brand name this was associated with.
Tbh, I prefer these influencer ads over the junk on streaming services. Still manipulative, but at least they made me grin about it.
Yeah, that's not how this kind of advertising works. Check this out.
Look at that ad for as long as it takes to read the article, then look away and immediately name the first three restaurant chains that come to mind.
Unless you're coming from a place that is critical/cynical about the invasive nature of advertising, it's possible you'll just go along with "Chili's" as one of a handful of options and not give it a second thought.
Middle aged guy here. I just want the corvette. I wanted a 'vette when I was 9. I finally have the money. Fuck you, I'm getting one.
It goes into your subconscious.