Q: Initial sales of "FINAL FANTASY XVI" were three million units. How did that compare to your expectations, and how do you plan to expand sales going forward?

Takashi Kiryu: This achievement was in line with our expectations. To expand sales we have planned a variety of PR activities and other initiatives to encourage more of the growing PlayStation installed base to play the title.

Source: https://www.hd.square-enix.com/eng/ir/pdf/24q1outline.pdf

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[–] helloharu@lemmy.world 2 points 1 year ago

To be honest Square Enix aren’t exempt from that, they have absurd expectations for some of their other release and IPs.