this post was submitted on 15 Jan 2026
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Technically they can load stuff that's "necessary"
But given that list I think they have implemented the banner incorrectly, pretty hard to make a case for Doubleclick being for anything other than marketing
Incompentence, ignorance or malice. However, a complaint to the Belgian data protection office has been filed.
Exactly this.
There isn't a regulatory body that's browsing websites to ensure compliance. It's up to regular users to file complaints.
Thank you for your service
I know little about Doubleclick’s products. I imagine they might track users to report on site usage and navigation patters. These are things the website does have a legitimate interest in.
Doubleclick was the 2nd biggest ad network on the internet when Google bought them about a decade ago
Doubleclick is pretty much used exclusively as an adtech/marketing brand by Google these days. They typically do the kind of stuff you describe under their Google analytics product.
Also I'm 99% sure from the legal perspective of the consent banner legislation, tracking user journeys like you describe is specifically not "essential" functionality and must be consented to.
Pretty much the only stuff in the necessary category is stuff like login cookies, explicit user preferences and things like shopping cart IDs
Article 6, no. 1 lit a) GDPR:
I’ll say it’s at least debatable how the controller’s and the data subject’s interest should be weighed.
Besides complying with the GDPR, to my knowledge, they also need to comply with the stricter German TDDDG, since I am a German user.