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Your traffic is measured by them and used to increase their numbers when making ad sales. Regardless of whether you have given them any money and blocked all their ads, you still count as traffic to the site, and that is what they are selling to advertisers.
So, yes, even though you don't intentionally give them any money, the majority of the money they make is from the valuation placed on traffic to the site, which you continue contributing to.
I guess that begs the question, is spending the majority of your time on a generally censorship free site like Lemmy, but continuing to spend some time on the most popular site of its kind that does censor, in order to combat misinformation, defend our rights, and promote a better site morally wrong? Is it worth conbributing to their ad revenue? When you know the site is so popular it isn't going anywhere anyway?
Either way, this is a Lemmy sub about Reddit and you can't really know everything that's going on with Reddit unless you're logged in and contributing in some way.
Personally, I believe correcting misinformation and spreading awareness about our rights is worth continuing to login on a sporadic basis.
Well, something to consider is that engaging on Reddit isn't even on the level of limited individual action like voting is. You're having a cascading effect on the viability of the site by engaging with other people. It's what makes the site function. You're the product for advertisers in more ways than one.
Besides, clearly you believe in the power of collective action making a difference, given you're promoting firearms training with others. Same energy applies to withdrawing from the site.
You aren’t changing minds online. Boycott them all already.
It's not always about the people you're arguing with. It's often about people who might be reading the comment chains, and can be influenced
Bingo.
Myself, along with everyone else, have spent our lives being influenced by all sorts of things, both obvious and subliminal. I have absolutely read comments online over the course of my life, especially when I was younger, that helped make me more informed or forced me to challenge something I believed.
I wouldn't know half the stats I know regarding politics if it wasn't for comments left by informed individuals online that led me elsewhere to confirm those stats.