this post was submitted on 31 Dec 2025
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It's the responsibility of the movement to be aware of the cultural connotations of the terms and slogans they choose to advertise themselves with. Movements have to adapt to fit their societies, expecting things to go the other way around is just entitlement and arrogance.
Can you imagine how differently the movement would gone if they simply adjusted the slogan from "Black Lives Matter" to "Black Lives Matter Too". The fact that something this simple didn't happen is a failure on the movement itself. Optics matter.
As a mater of fact I can. If they had used such an inoffensive moniker for their movement it would have been shoved to the back page of every newspaper and barely mentioned in any news program. The conservative assholes would have made fun of the acronyms and there would have been literally no conversation about the topic and no one would have had to come to terms with their own unaddressed racism that had been planted by 100 years of racist American ideology.
You and everyone who has commented with this exact "fix" for the Black Lives Matter movement should search within yourselves and try to determine why it really offends you so much. I saw someone mention the suffragette movement in relation to BLM and the comparison is apt. Suffragettes didn't have any problem with disrupting the comfort of the people who's opinion they were trying to alter. They knew very well that you cannot bring change by meekly asking for permission to get equal rights and standing in society. You have to get in their face and tell them YOU MUST BE COUNTED.
BLACK LIVES FUCKING MATTER
Your analysis is simply wrong. Nobody find finds the Black Lives Matter slogan offensive. It's criticized because it's it's too vague, not because it's provocative. The reason why conservatives latched on to the slogan specifically is precisely because the underlying point is valid and true. Regardless of how you personally see it, there are a lot of people out there who came to different conclusions as to what this slogan means. Many saw it to mean that black lives matter more or that other lives matter less. This different interpretation led a lot of people who would otherwise agree with the core cause to disassociate with the movement. This difference in support is key to any social movement as it defines a movement gaining enough support to achieve real change vs not. Optics matter.
You brought up the point that movements need to be offensive to get anywhere, but that's not true. Social movements like this don't need a "shock" factor in their optics. The videos of police brutality and the disproportionate statistics do that for the movement. They're literally why the movement exists in the first place. The civil rights movement already demonstrates that this strategy is not effective or necessary. The same goes for the suffragette movement actually, and the LGBT movement as well.
This idea that social movements can get anywhere by simply demanding stuff is nonsense. All social movements require the support of the public to achieve anything. The suffragette movement campaigned to gain the favor of men, the civil rights did the same with white people, and so did the LGBT movement with straight people. Without the support of these demographics, their rights would've never been voted into place. All these movements were deliberate about their messaging, slogans, and optics. They didn't try to shock people with their slogans, they wanted to convince people that they deserved their rights and they did so that appealed to everyone.
When BLM was a brand-new thing, it was a normal, and very understandable, reaction, for someone who's hearing it for the first time to say/think something along the lines of:
It was also badly-named for another reason: the whole foundation of it was in response to police unlawfully killing black citizens. "Black Lives Matter" in no way speaks to anything involving police action. The phrase naturally comes off as an aggressive accusation of deep racism (to the point of believing a certain person's life is literally worthless) when said to someone.