this post was submitted on 16 Dec 2025
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Electric Vehicles
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Some foreign brands in the US market are distorted by a "luxury" tag.
In VW's case, I'd argue it's "semi-luxury" marketing that allows them to charge higher prices in the US for a car that's otherwise indistinguishable from domestic branded cars.
In the rest of the world, VW is "just a car" and they let their Audi and Porsche divisions charge extra.
Similarly, GM's Buick is "just a car" in the US, but markets itself as a luxury brand in China.