this post was submitted on 04 Dec 2025
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Mildly Infuriating
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Well yeah, it's a fridge with a spacious screen and an Internet connection in the 2020s. Of course they'd capitalize on all that advertising real-estate. And of course they'd wait until after people have had them for a while. They're unsurprisingly shameless.
I'd be curious to know what kind of data it's collecting to optimize those ads.
Using some of the wifi connection tricks companies have, it can probably associate the device with all the devices your family has and the corresponding data
A quick scan of Mac addresses would be enough. I'd be shocked if it didn't. Then there's ip address correlation, which, while it has more steps, is probably easier. Then, of course, you log into your fridge with an email address ....
And at this point I'm just going to pause and reflect on how absurd that sentence is to someone from 2010 or earlier.
I imagine it goes like this:
Or, and much much cheaper:
This 100%. Also cross-reference IP addresses associated with the fridge's IP to get Google/Meta advertising IDs on the whole family.
There's a non-zero chance that when Grandma comes over, she gets ads just for her as long as she's there.