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Baldur's Gate 3 performer says developers don't value voice actors as much as the audience does
(www.gamesindustry.biz)
this post was submitted on 02 Dec 2025
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These are interesting points. If we look how anime does things differently, the voice actors are used at the very forefront of marketing, they do promo before the shows come out, they are the biggest face of the show. The studios use them for marketing far better than developers use voice actors.
The only situation where I've seen voice actors used this way in gaming was back when GTAV released and Rockstar leaned very heavily into Steven Ogg as marketing, he was everywhere. I don't know how much of that was him or Rockstar though. And to be fair they were marketing the biggest game ever at the time so money was probably being thrown around a lot more compared to smaller titles.