this post was submitted on 29 Nov 2025
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Epic Games CEO Tim Sweeney opposes Steam's "Made with AI" label for games, arguing AI involvement is inevitable in future development and such tags are unnecessary outside art and licensing contexts. He emphasizes that mandatory AI disclosures for games are impractical and not meaningful for consumers.

Read more: https://www.tweaktown.com/news/109096/epic-games-ceo-says-steam-and-other-digital-marketplaces-should-remove-the-made-with-ai-label/index.html

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[–] turbowafflz@lemmy.world 49 points 1 month ago* (last edited 1 month ago) (1 children)

hey tim if it's meaningless and going to be on every game why are you opposed to it? shouldn't you just not care then? are you just scared people might have more reasons to insult your garbage products if they find out you're using ai generated content

[–] Cort@lemmy.world 16 points 1 month ago (1 children)

unnecessary outside art and licensing contexts

Gee Tim, so it would be necessary when steam is trying to sell me a license?

Or is he saying that his company, epic, doesn't license games, but actually sells them outright?

[–] Camille_Jamal@lemmy.ml 6 points 1 month ago* (last edited 1 month ago)

Epic definitely licenses games, if you read tos/eula. He's just hoping users don't notice and let it slide unnoticed. It is really nice when AI is disclosed, too.

Have a great day and remember to be kind!