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Epic CEO wants Valve and Steam to stop requiring devs to disclose generative AI usage
(www.rockpapershotgun.com)
this post was submitted on 27 Nov 2025
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Good thing he has no say in what happens on the Steam storefront...
I agree with the article, we should be less vague about what AI was used for. One game may use it for generating side quest storylines. Others might use it for writing the whole plot and designing all visuals. Gamers will always love to boycott things; at least with more detail they could see which companies are exploiting the technology and which ones are putting in some effort.
I agree as well, because it very much depends on what you use AI for.
If it's for prototyping or very minor things players wouldn't even notice, it's fine and I wouldn't put that kind of use on the same level of companies who want to use AI to outright replace workers just to cut costs.
To play devil's advocate here, it seems like I keep hearing people saying to avoid games/etc over AI content, and the actual AI content is really minor things that no one would have ever paid attention to.
I suspect as it continues to become more common, people will care less. But in the meantime admitting to even minor AI use for background assets/etc is enough to get you a bunch of negative reviews on Steam (judging from my discovery queue).
There was also how Arc Raiders got a terrible review from Eurogamer because of some disclosed AI voice lines.
There's no gradient for how much Ai goes into a game, so a little taint qualifies as diseased.
Right. If the A.I. content is inconsequential, why not replace it remove it?
Time and money are the only answers
Good. Fuck "AI". They should have to disclose exactly what it was used for and that should be displayed right at the top of the games store page, along with any extra transactions in the game, extra accounts or launchers needed.