this post was submitted on 24 Nov 2025
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I feel like they cheat by keeping their regular price high.
Back in the day, a game was $60 new and $20 without sale after a few years.
IMO that’s still better than keeping your prices high and doing crazy sales. This way it gets lots of people to buy it out of impulse hence the popularity of the unplayed library meme.
Its almost like gambling and the gamification of a sale brings out the gamers who feel savvy by buying a cheap game instead of quality releases, not saying thats every game on sale
Not much these days with sites like isthereanydeals providing historical price data. Might be in the old days where retailers could say something is on sale, and consumers being in the dark on if it really was a discounted price and they weren't overpaying compared to buying from another store.
Now consumers know what the usual sales price is and can wait for it when it comes to games of interest. And with many different storefronts sales are frequent enough now you can wait until the next sale pops up without waiting too long.
One area though that has been like gambling though has been pc parts. With sudden events causing parts like ram to suddenly sky rocket.
I remember those days.
Release at $60, lower to $20 after a few years, $5 on sale with "only" 75% off.
Though I've noticed that every major steam sale has 10 selected deep discount games that are at least 90% off. The prices for these select 10 feel like steam sales we used to have 15 years ago.
I'm pretty sure there's actually an EU law that says that you're not allowed to do that. If a product is on discount more or less forever then it's not in fact on discount.
There is a maximum amount of time a product can be on sale before that becomes just what price is now.