this post was submitted on 12 Nov 2025
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Privacy
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There are petabytes of collected data (even in a relatively small ad-tech companies I had a chance to work on; on a facebook/google scale it is much more). Someone should write all the cleaning, processing, de-duplication and matching (aka fingerprinting) steps as well as make this data usable by AI / Machine Learning guys, who will make models that predicts what ad to show to each user based on the available data. I'm working on processing, cleaning, matching and preparing of these data.
oooh
I know that I'm working on a "dark side"... But ad-tech are offering really interesting tasks about building very complex infrastructure besides they are paying well.
Another sem 👽