this post was submitted on 07 Nov 2025
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Yankee candle rating dropped sharply (or at least statistically significant) during covid with reviews of them being negative because they had little to no smell.
Loss of smell being a covid symptom.
Edit: oh and yeah it would go up and down based on larger outbreaks. So it followed the early waves of mass outbreaks basically 1:1
Which is wild in retrospect because holy shit they smell SO strongly.
What's more surprising to me is that there's a big enough stream of reviews for a candle to see this effect.
People are extremely opinionated on scented candles it seems.