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obnoticus@adultswim.fan

California law forces Netflix, Hulu to turn down ad volumes (www.politico.com)

submitted 1 week ago by obnoticus@adultswim.fan to c/tv_film@adultswim.fan

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The new California law is aimed at addressing what the Federal Communications Commission has called a “troubling jump” in TV ad noise complaints, fueled by streamers airing commercials louder than the shows and movies they accompany. It’s modeled off a federal law passed in 2010 that caps ad volumes on cable and broadcast TV, but doesn’t apply to streaming services.

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