this post was submitted on 01 Oct 2025
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United States | News & Politics

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For the First Time in 133 Years, Maxwell House Rebrands as “Maxwell Apartment” (news.kraftheinzcompany.com)
submitted 3 days ago by Microtonal_Banana@lemmy.zip to c/usa@lemmy.ml
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Its wild that this is not The Onion or satire. Thats a press release on a corporate website.

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[–] hydrashok@sh.itjust.works 21 points 3 days ago (3 children)

That’s amazingly tone deaf.

“We know none of you can afford houses anymore, but look on the bright side— super cheap coffee dust!”

[–] decended_being@midwest.social 12 points 3 days ago

The smart (and still slimy) move would have been to rebrand as Maxwell Home.

[–] limer@lemmy.ml 6 points 3 days ago* (last edited 3 days ago) (1 children)

Maybe they could double up on the theme and have loft, efficiency, 1 and 2 bedrooms.

The loft size could allow people to buy coffee once a month , given how coffee cost will increase tenfold soon

[–] RizzRustbolt@lemmy.world 3 points 2 days ago

Maxwell AirBnB.

[–] AllYourSmurf@lemmy.world 7 points 3 days ago

Complete with a shady “lease” to sign as a promotion.