Lately I keep seeing comments like:
“It’s just virtue signaling devs whining.”
“Saudi Arabia isn’t open-minded, so at least games will finally be more neutral, without ideologies shoved down our throats.”
"They also have big stakes in nintendo, activiosn, capcom and nothing changed"
Let me be clear: if BioWare actually goes “neutral tone,” Dragon Age and Mass Effect stop being Dragon Age and Mass Effect.
also, Nindendo's franchises (Mario, Zelda, Pokémon, Smash), Capcom's (Resident Evil, Monster Hunter, Street Fighter) and Activision Blizzard's games (Call of Duty) don’t touch LGBTQ+ themes or social commentary in the first place. There’s nothing “controversial” to censor..”
So of course nothing obvious changed, those publishers already weren’t leaning into progressive storytelling.
These games have always been political
Mass Effect: Entire arcs are about systemic prejudice (krogan genophage, geth/quarians, council xenophobia). Shepard is literally trying to unite clashing civilizations. Romances — including queer ones — aren’t optional fluff; they’re woven into the emotional heart of the trilogy.
Dragon Age: Mages vs. templars = authoritarian religion vs. oppressed class. The Dalish = displaced, colonized people. Party members like Dorian (gay), Krem (trans), Zevran, Leliana, Anders, etc. embody themes of identity and resistance.
This isn’t “virtue signaling.” It’s core BioWare storytelling. If you remove the politics, you’re left with generic swords and lasers.
🛑 “Neutral” ≠ neutral
“Neutral tone” under authoritarian or ultra-conservative ownership doesn’t mean “fun escapism.” It means stripping out diversity, sanitizing themes, and avoiding messy questions.
The result? Games that look AAA but feel hollow — worlds without queerness, without marginalized voices, without allegories that hit close to home. That’s not Dragon Age. That’s not Mass Effect.
Why this matters now:
People point to PIF’s investments in Nintendo, Capcom, Activision and say “nothing changed.” True, but those companies weren’t pushing queer or political themes in the first place. BioWare is different. Its brand identity is built on exactly the kind of representation that makes authoritarian investors squirm.
David Gaider (lead writer on Dragon Age) already said it bluntly: guns and football are safe, queer content is not. If EA’s new owners steer BioWare toward “neutral,” it won’t just be censorship., it’ll be the death of the very thing that made these games beloved.
TL;DR
If you’re saying “good, make games neutral again,” you’re really saying:
“Make Dragon Age not feel like Dragon Age.”
“Make Mass Effect not feel like Mass Effect.”
These games have always been about politics, identity, queerness, and resistance. If you want them stripped down to “apolitical escapism,” you might as well play something else.
This reminds me of something Dave Anthony said when talking about the West Wing, that he was in a writing room for some project and was frustrated with everyone's complete disinterest of understanding of framing something from the POV of oppressed people. He was confused at first cause it was a decently diverse writing room, eventually he asks "who here didn't go to an Ivy League?" and no one raises a hand. It hit him that while several people there had plenty of sympathy and could understand their own specific oppression ag the black writers know police are often racist, NONE of them have ever been black and anything under upper middle class. Any progressivism is purely intellectual and academic and even then not something anyone seemed deeply interested in.
Yeah that's exactly what I'm getting at here. This issue is rampant across gaming because the tech industry hires are only from well educated middle class backgrounds or above.
Someone else suggested an exception to this rule is when these people are doing adaptations of other works, such as books or manga written by people from those backgrounds. Then they do a good job. Netflix adaptations and anime are fairly good examples of this.
I have never watched One Piece, but iirc the Mangaka was directly involved in casting for example. So many of the things chuds complained about in the netflix adaptation are things he directly wanted to drive home the purpose of his stories