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"Free" as in royalty-free
(lemy.lol)
Hint: :q!
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Someone linked this: https://jpegxl.info/why-jxl.html
I think explains well why it's good, here's a comparison linked from within that website
TL;DR If in the past, to achieve the best file size to image quality efficiency, you had to choose to use PNG for clean graphics (like to export simple vector drawings, text, etc.) where boundaries are clearly defined; and JPEG for photography where the subject is very complex (think trees, rich landscapes, etc.); now you can scrap all that and use JPEG-XL to deliver all kinds of images on the web.
It's not a new thing, in fact WebP (literally Web Picture) and AVIF want to do the same, but they're simply worse in performance and both are Google's ~~bitch~~ creation, where AVIF (and AV1, which is it's "parent" codec) has some patent shenanigans that could in theory stifle competition, while JPEG-XL supposedly doesn't have that crap
WebP is more On2's creation and AVIF created a lot of people ouside of Google. Google's codec is WebP2 and it is crap.
No, it's just MPEG-LA being patent trolls.
Good info, i don't know much about MPEG-LA, I guess they have a bad history from what you say though haha
Long life to jpegxl
Does Google also have a chokehold on AV1? I thought it was an industry wide project?
Not by itself
It is, it's just that it is based on some patents held by Google as well as other patents in the hands of other companies