this post was submitted on 14 Sep 2025
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'Set us free': Ben & Jerry's enlists support of fans to separate from parent company (www.middleeasteye.net)
submitted 4 months ago by pete_link@lemmy.ml to c/palestine@lemmy.ml
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By MEE staff Published date: 11 September 2025 22:49 BST

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.

The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.

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[–] reallykindasorta@slrpnk.net 3 points 4 months ago (1 children)

They do appear to have attempted to ensure contractually that the B&J (the company) be able to continue the mission side without intervention though. Unilever broke at least the spirit of the contract (though I’m sure their $ means they would win a formal legal battle).

[–] EpeeGnome@feddit.online 3 points 3 months ago

Yes, they thought they could have it both ways. Thinking those lines in the contract would mean anything when they went against corporate interests was the naive part.