1815
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 07 Sep 2023
1815 points (99.1% liked)
Technology
59456 readers
4148 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.
They do those for all kinds of things. It just usually isn't subscription based. That is their only mistake.
It's cheaper to ship 100 cars with every feature than to have 100 completely custom cars even though some will have lower cost in nuts n bolts.
Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?
This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don't make one that doesn't. Here's how they handle consumers who "don't want" heated seats: Don't press the heated seat button. Done.
It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.